Client’s Profile:
Our client started to manufacture beautiful, handcrafted confections filled with perfectly balanced, on-trend flavors in Atlanta in the late 1950s. A couple of decades passed, it soon evolved into a bigger unit and included new ingredients to chocolate-making. The company’s founding father was very fond of chocolates as a young boy, which led him to recognize two traditional recipes as the fast-moving, which is how everything began. Today, they are a decent place to taste good chocolates in the State.
Background:
After many years of retail success, they launched a website on Magento Commerce 1 in 2014. Over the years, the site had grown into a slow-moving, behemoth structure, and they wanted to speed up the entire process as well. The chocolate company approached TheCommerceShop to optimize their website and discover solutions to their problems like –
- Costly shipping expenses
- The cost incurred by own packaging
The Challenge:
The chocolate website showcased numerous products. By the time they approached TheCommerceShop for help, the intricacies had progressed to a limit where they were causing a tangible loss for the business. They needed a massive digital transformation to meet their customer expectations
Our Findings & Recommendations:
- TheCommerceShop recommended a migration from open source to Magneto 2 immediately after the holiday season sale.
- By migrating to the latest version, we planned to help them overcome all the website-related discrepancies.
- The migration was planned to be completed as quickly as possible without interrupting the frontend experiences.
Our Approach:
- Review extensions on their current site.
- Build and prepare the Magento 2 store for migration.
- Dry run
- Start the migration.
- Make changes to the migrated data (if needed).
- Update incremental data.
- Go live.
Impact On Client’s Business:
The client’s website post-migration experienced increased traffic and conversions. There was almost no downtime. The new platform paved the way for custom shipping rules as follows:
- Flat Rate Shipping
- Free Shipping with a Minimum Spend
- Free Shipping on selected SKUs
- Free Shipping based on a category
Conclusion:
The Chocolate company witnessed a boost in sales compared to the previous year. On the whole, the website started performing in terms of conversion and driving traffic. Automated packaging type features are something that they desperately needed to cut down on costs, and they got it. Magento 2 services have allowed the chocolate company to blend commerce and content seamlessly; the platform allowed them to make the perfect eCommerce solution.
Get a free online quote or request additional information to learn more about our Magento migration services.
