Paid Ads vs CRO: Where Should You Invest First?

About Webinar

Discover What’s Actually Holding Your eCommerce Growth Back

This webinar cuts through the noise to help you decide: Should you optimize your conversion funnel first or scale your traffic with ads?

Many brands struggle with this decision, often wasting thousands on ad spend before fixing core issues like poor UX, unclear messaging, or broken checkout flows. We’re here to change that.

In this session, we’ll walk you through a data-backed decision-making process, uncover the signals that point toward CRO or paid ads as your priority, and help you build a smarter, more profitable growth roadmap—no guesswork, no fluff.

If you’re investing in growth but not seeing the returns, this webinar is for you.

In This Webinar, You’ll Learn:

When Paid Ads work—and when they burn your budget
What a high-converting funnel looks like (with examples)
Common CRO issues killing your conversions
Traffic-readiness checklist: Are you set to scale?
How to prioritize your growth strategy based on your data
Bonus: How to get your free CRO + Ads audit

Who Should Attend:

This webinar is a must-attend if you are:

An eCommerce store owner stuck with low ROAS
A marketer unsure where to invest next
Scaling your DTC brand but not seeing profits
Planning a budget increase without a conversion plan
Tired of agency pitches without proof of ROI

Webinar Bonus: Get a Free Growth Optimization Plan

Turn insights into action—with a roadmap designed for your store

All webinar attendees can request a free, personalized growth optimization plan created by our eCommerce marketing experts.

We’ll help you:

Audit your current marketing and store performance
Spot the leaks in your conversion funnel
Identify if you need CRO or traffic scaling (or both)
Recommend high-impact actions for quick wins
Outline a phased strategy for sustainable growth.

Want the plan? Just select “Yes” when registering for the webinar.

Your Speakers for the Session

Nash Ogden

President & Customer Experience Expert, CommerceShop

Nash is a seasoned customer experience leader who helps eCommerce brands create seamless, scalable support systems. As President of CommerceShop, he brings a practical perspective on using AI to enhance service quality, boost shopper satisfaction, and drive repeat business.

Karthik Kalimuthu

CTO & AI Solutions Lead, CommerceShop

Karthik works with eCommerce brands to help them use AI agents to improve customer experience and drive growth. He has helped several businesses simplify their support operations, improve product discovery, and unlock faster conversions through practical AI use cases.

Shawn Post

CRO & Growth Specialist, CommerceShop

Shawn brings expertise in data-driven strategies that enhance user engagement, improve conversion rates, and maximize profitability. With a strong background in e-commerce, UX/UI design, and AI, he helps businesses leverage technology to drive sustainable growth and achieve long-term success

Paid Ads vs CRO – Where Should You Invest First?

Learn the exact steps to identify whether your store needs more traffic or better conversions, before your next marketing dollar goes to waste.

Reserve Your Spot — It’s Free