GEO vs SEO — How to Optimize for Search & Conversions

100+ Ecommerce Marketers Attended Our Last Webinar on AI Search

Our AEO vs. SEO webinar in November 2025 brought together over 100 ecommerce owners, marketers, and SEO leads who wanted to understand AI-driven search before their competitors did. This is the next chapter.

Built For Ecommerce Teams Who Want to Move First

This webinar is for you if:

You run or market an ecommerce brand and organic growth has plateaued — but you're not sure why
You've invested in SEO but haven't adapted your strategy for AI search platforms
You're on Shopify Plus, BigCommerce, Magento, or WooCommerce and want to know what "AI-ready" actually means
You lead a B2B ecommerce operation where buyers research extensively before purchasing — and AI is now part of that research path
You've heard about GEO but don't know where to start or what's real vs. hype

This Isn't a Theory Session. You'll Leave Ready to Act.

GEO vs SEO explained clearly - what's different, what overlaps, and what to prioritize first
Where buyers are actually going: the AI platforms reshaping product discovery and which query types trigger AI-first results
Why your store may not be showing up in AI results: the most common GEO gaps with real store examples and teardowns
How to structure your store for AI: product page, collection, and catalog changes that help AI engines find, trust, and cite your store
What makes AI pick you over a competitor: the content and brand signals that get you recommended, not just indexed
Quick wins you can implement this week: no dev team or six-month roadmap required
How to measure AI visibility and connect it back to revenue

The Way Buyers Find Products Has Changed. Has Your Store Kept Up?

1 in 5 American shoppers now use AI tools to find and compare products before they ever touch Google. They're asking ChatGPT "best [product] for [use case]," comparing options on Perplexity, and making purchase decisions inside AI answers.

If AI doesn't know about your store, neither do these buyers. Most ecommerce brands are completely invisible in AI search, not because their products aren't good, but because their product data, content structure, and brand signals aren't built for how AI discovers and recommends.

That's the GEO gap. And it's costing you revenue you can't even measure yet.

SEO got you here. GEO is what keeps you visible as search evolves.

Meet the Speakers

puneet-bhatia

Puneet Bhatia

Director of eCommerce

Puneet has been at the forefront of GEO and AI search visibility since before most brands knew it existed. As Director of Ecommerce at CommerceShop, he works with ecommerce brands to close the gap between traditional SEO and AI-driven discovery, helping them show up in ChatGPT, Perplexity, and Gemini, where buyers are actually making decisions. He'll break down the exact GEO gaps he sees across stores every day, and what to do about them.

Shawn Post

CRO & Paid Specialist, CommerceShop

Shawn leads conversion and paid growth programs that blend CRO, Google Ads, Shopping/PMax, landing page optimization, and AI-led performance insights. He focuses on turning high-intent traffic into measurable revenue, improving product discovery, trust signals, checkout flow, and attribution so marketing spend converts, not just clicks.

Your competitors haven't figured this out yet. That's your window.

GEO is not a future trend; buyers are already using AI to shop. The brands that optimize for it now will own that visibility. The ones that wait will play catch-up.

GEO vs SEO - How to Optimize for Search & Conversions

ChatGPT. Perplexity. Gemini. These AI engines are reshaping how buyers find products and most ecommerce stores aren't built for them. Join us to learn exactly what GEO is, how it's different from SEO, and what you need to change to win visibility in both.

Reserve Your Free Spot