Free Webinar

AEO vs. SEO: How to Optimize for Search & Conversions

📅Date & Time: April 24, 2025 | 2:00 PM – 3:00 PM EST
⏰ Live Virtual Session (Zoom)

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Overview

Search engines—and the strategies to optimize for them—are evolving faster than ever. Traditional SEO must now adapt to AEO (Answer Engine Optimization), as AI-powered search and voice assistants provide direct answers to users.

In this webinar, our eCommerce marketing experts will reveal how to balance SEO and AEO to ensure your Magento, Shopify, BigCommerce, or WooCommerce store ranks higher, attracts quality traffic, and converts visitors into customers.

AEO Vs SEO

Key Discussion Points

  • AEO vs. SEO Fundamentals Understand what sets AEO apart from SEO, and how both align to boost your visibility.
  • Structuring Content for AI & Voice Search Implement schema markup and topic clusters that answer user queries for top SERP placement and featured snippets.
  • Optimizing for Conversions Turn high-intent organic traffic into qualified leads by using CRO strategies that align with AI-driven search behaviors.
  • Real-World Case Studies Learn from real sites that have successfully combined AEO and SEO to generate higher ROI.

Who Should Attend

  • Marketing Directors & CMOs: Looking to maximize their eCommerce store’s reach and conversions through organic and AI-driven search.
  • Digital Marketing & Growth Managers: Interested in advanced SEO strategies that integrate with existing eCommerce marketing efforts to drive traffic and sales.
  • Ecommerce Managers & IT Leaders: Managing Magento, Shopify, BigCommerce, or WooCommerce stores and eager to leverage structured data and voice search for higher rankings.
  • Content Strategists & SEO Specialists: Ready to level up eCommerce SEO with next-gen tactics that adapt to AI-driven search trends.

Why Attend?

  • Actionable Roadmap: Walk away with a step-by-step approach to revamping your content for both SEO and AEO.
  • Live Q&A: Get direct feedback and insights tailored to your team’s specific challenges.
  • Stay Ahead of the Curve: Future-proof your marketing strategy by anticipating upcoming search trends and AI enhancements.

Meet Your Expert Speakers

nash

Nash Ogden

President, CommerceShop

Nash, an eCommerce development and SEO expert with 17+ years of experience, has helped top global brands optimize store performance, user engagement, and conversions. Now leading CommerceShop’s eCommerce solutions, he’s dedicated to delivering cutting-edge strategies for digital growth. Ready to scale your eCommerce store? Nash makes it happen.

karthik-kalimuthu

Karthik Kalimuthu

Chief Technology Officer, CommerceShop

A seasoned eCommerce expert and digital strategist, Karthik thrives on crafting ROI-driven, customer-centric solutions. With deep expertise in eCommerce, he helps brands define and execute winning digital strategies.

Don’t Miss Out on This Transformative Session!

Leverage the power of AEO & SEO together and supercharge your website’s search rankings and conversions.