i) SEO Service

Review Website weekly for technical SEO issues

1. sitemap issues; auto update; meta tags; site speed and page load time; 403 and 404 errors
2. notifications in Google Search Console & Bing; rich snippets showing up in Google search results
3. check robots.txt file; review top performing landing pages

 ii) SMM Service

1. Evaluate Social Media Buys
2. Push out messages to social media channels on a regular basis
3. Build followers on social media
4. Identify relevant advertisement opportunities in social media and drive more traffic to the website
5. Generate and analyze SM report from google analytics

iii) Adwords Service

Run Keyword Report; Run monthly segment report in Google Analytics; Run Adwords report

1. Focusing on Clicks ii. impressions iii. conversions iv. cost
2. Evaluate Google Adwords and buys and results
3. Evaluate Google Shopping costs and results
4. Evaluate other digital marketplace buys, Facebook, etc.
5. Optimize Keywords and adjust bids as needed

iV) Conversion Rate Optimization (CRO) Service

Use Google Analytics to find ways of improving optimizations. Get a clear understanding of your products & services. Discover which methods are working and which methods need improvement.

1. A/B testing – Run Landing Page tests using A/B technology;
2. Review Heat Maps – Generate reports to understand the user data
3. Optimize Google Shopping Products – Convert Top Performers into their own Feed and Set Bids
4. Optimize Keywords and adjust bids as needed;
5. Review reports of CRO issues and activities

 V) Google Shopping Service

1. Analyze the shopping feed present in the merchant center and fix any errors found in the feed
2. Optimize content on product pages and add keywords needed to be discovered in Google Shopping
3. Use search console to Identify keywords that are converting and add them to product pages
4. A/B Test the campaigns; Manage the daily spend budget; Analyze CTR and conversion rates and ROAS