Free Webinar

AI + AEO: How Manufacturers Are Winning the Digital Buyer Journey

Discover how leading manufacturers use AI personalization and AEO to attract qualified buyers, increase RFQs, and drive faster purchase decisions.

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About the Webinar

Why This Webinar Matters for Manufacturers Right Now

Today’s B2B buyers research anonymously, ask conversational questions, and expect instant answers. Manufacturers that pair AI-driven personalization with Answer Engine Optimization (AEO) are capturing this demand, guiding buyers from discovery to RFQ faster, with less friction and fewer sales touches.

In this session, we’ll break down how AI + AEO work together across your catalog, content, and integrations (ERP/CRM/PIM) to deliver qualified traffic, higher intent sessions, and more RFQs….without bloating your tech stack!

You’ll leave with an actionable AI + AEO strategy tailored for manufacturing sales cycles.

What You’ll Learn Inside

Build the Right Digital Foundation

  • How to connect ERP/CRM/PIM data to your web experience for spec-accurate, always-fresh content.
  • The AEO essentials: FAQs that rank, product/entity markup, and knowledge graphs that make your content “answerable.”

Turn Anonymous Visitors into Qualified Leads

  • Using AI search and chat to surface specs, compatibility, certifications, and lead times instantly.
  • Zero-party data collection that personalizes pages, recommendations, and CTAs for each buyer segment.

Lift RFQs and Shorten Sales Cycles

  • Smart RFQ forms: pre-filled details, guided options, and CPQ-ready handoffs to sales.
  • Playbooks to automate follow-ups, engineering inquiries, and sample requests.

Measure What Matters

  • A simple KPI set for manufacturing: qualified sessions, spec engagements, configurator usage, assisted RFQs, and time-to-first-quote.
  • How to attribute AI + AEO impact across SEO, paid, and sales enablement.

Who Should Attend

This manufacturer-focused session is apt for:

  • Owners & CXOs: planning AI adoption and digital growth.
  • Sales & Marketing Leaders: aligning inbound demand with RFQ pipelines.
  • Ecommerce & Product Managers: responsible for catalog accuracy, PDPs, and on-site search.
  • IT & Operations Heads: overseeing ERP/CRM/PIM integrations and data governance.

Why This Webinar Matters for Manufacturers Right Now

Meet Your Expert Speakers

nash

Nash Ogden

President, CommerceShop

With 20+ years helping manufacturers modernize, Nash has led ERP integrations and B2B commerce programs that turn catalogs into conversion engines.

Ed Keibler

Ed Keibler

VP – Growth Strategy, CommerceShop

Ed has advised 200+ B2B brands on AI-driven discovery, conversion optimization, and revenue-focused SEO/AEO programs.