Top 5 Mistakes Manufacturers Make When Going Online, and How to Avoid Them

What You’ll Learn Inside

• How to Build a Digital Foundation That Works: Understand what most manufacturers overlook in their initial setup, from choosing the right platform and tech stack to ensuring data consistency and seamless integrations.
• How to Create Buyer Journeys That Actually Convert: Learn how to move beyond static product catalogs and build experiences that attract, educate, and convert high-value B2B buyers.
• How to Sustain Growth After Launch: Discover how continuous optimization, analytics, and automation turn one-time projects into long-term digital revenue engines.

You’ll also get real examples of manufacturers who scaled 2–3X faster by applying these principles.

Who Should Attend

This manufacturer-focused session is built for:

• Owners & CXOs: planning or optimizing digital channels.
• Sales & Marketing Leaders: aligning digital and offline growth.
• Ecommerce Managers: managing B2B or D2C store operations.
• IT & Operations Heads: responsible for ERP, CRM, and integrations.