Make Your Heavy Equipment Brand the First Call, Not the Last Quote

When projects are on the line, buyers can’t wait. We help heavy equipment and industrial machinery brands generate qualified demand, modernize their digital experience, and turn complex buying journeys into clear, confident next steps.

We are Trusted By

Are These Friction Points Slowing Down Your Industrial Growth?

World-class machines deserve a world-class digital presence. We help heavy equipment and industrial manufacturers remove blockers across direct sales, dealers, and distributors, because relying on trade shows and word-of-mouth alone doesn’t work anymore.

You’re investing in innovation on the shop floor. But without the right digital strategy, even your best machines stay invisible. Sound familiar?
Config Chaos
Your Website Isn’t Built for Complex Buying
Buyers arrive with serious intent, but your site reads like a brochure. No clear paths by industry, application, or capacity. No way to compare models or request a quote without digging through PDFs and spec sheets.
Low-Intent Leads
Leads Come In, but They’re Not Sales-Ready
Your forms collect “contacts,” not qualified opportunities. Sales spends time chasing poor-fit leads because you’re not segmenting by industry, project stage, or use case, and your follow-up isn’t tailored.
Disconnected Dealer Network
Dealers & Distributors Aren’t Digitally Enabled
You depend on channel partners, but they’re missing digital tools. Outdated portals, slow access to marketing assets, and clunky lead routing leave everyone frustrated and slow to respond.
Invisible Inventory
Your Product Catalog Is Hard to Navigate
Dozens (or hundreds) of models, variants, and options, yet buyers can’t filter by capacity, environment, or application. Without smart categorization and search, they abandon instead of shortlisting.
Underused Aftermarket
After-Sales & Spare Parts Are a Missed Opportunity
Existing customers struggle to find the right parts, manuals, or service options online. Each call to your support team is time-consuming, and you’re leaving recurring revenue on the table.
Untapped Intelligence
You’re Not Using AI to Prioritize or Predict
From lead scoring to parts recommendations and service planning, AI can help manufacturers focus on the highest-value opportunities. Without it, you’re reacting instead of planning.

Engineered for Heavy Industry. Built to Win Deals.

We help heavy equipment and industrial machinery manufacturers modernize their digital presence, from demand generation and dealer enablement to parts and service journeys. With conversion-focused sites, smarter campaigns, and AI-informed insights, we turn every digital touchpoint into a step toward your next signed contract.
Optimize Industrial Growth Channels

Our Expert Solution Is Built for Heavy Equipment & Industrial Machinery Leaders

We don’t apply generic B2B marketing playbooks. Our strategies are engineered around long sales cycles, complex buying committees, specs-heavy decisions, and channel-driven sales that define industrial markets.

You need visibility, credibility, and a smooth path from first click to signed PO, and a partner who understands dealers, distributors, and direct channels. We work with manufacturers ready to modernize their digital experience without disrupting how they sell today.

Here’s how we do it:

Industrial-Focused Demand Generation
We build campaigns that speak to engineers, procurement teams, and project managers. From LinkedIn and search to industry directories, we drive high-intent inquiries that match your ideal customer profile, not just website traffic.
Search & Content for Technical Buyers
We go beyond basic keywords. Our SEO and content plans focus on applications, industries, standards, and problem-solution searches, ensuring your machines appear when buyers are researching how to accomplish their tasks, not just brand names.
Conversion-Ready Websites & RFQ Flows
We transform “catalog” sites into decision engines, with filters by application, use case, capacity, environment, and power source, along with clear RFQ, demo, and consultation flows that route to the right sales or dealer contact automatically.
Dealer & Distributor Enablement
We help you equip your channel partners with centralized collateral, lead routing, and co-branded campaigns. Dealer locator tools, territory routing, and partner-ready digital assets make it easier for them to sell your equipment first.
Digital Parts & Service Journeys
We design user-friendly digital journeys for parts and service, from searchable parts catalogs and manuals to service request forms and maintenance plans, so customers can quickly find what they need and stay loyal after the initial sale.
AI-Powered Prioritization & Personalization
We plug in AI where it truly adds value: lead scoring based on fit and intent, intelligent product and parts recommendations, and guided discovery that steers buyers to the right machine for their job while giving your sales team better insight.
Want Growth Solutions Built for Heavy Equipment Manufacturers?
We help industrial brands generate qualified demand, digitize their sales and service journeys, and use data and AI to focus on the right deals, channels, and customers.

Initial Performance You Can Measure. Growth Your Sales Team Will Feel.

We don’t just update your website; we fix the systems that feed your pipeline.
Here’s what happens when industrial brands combine technical credibility with digital-first buying experiences:
3x
Increase in Qualified Opportunities
More inbound requests that match your target industries, budgets, and project timelines, so your sales team spends time on deals that can actually close.
68%
Faster Response to RFQs
Automated routing and clear workflows mean inquiries reach the right rep, dealer, or territory faster, reducing delays that cost you business.
54%
Lift in Specification Page Engagement
By restructuring product information, adding filters, and improving UX, buyers spend more time exploring the right machines instead of bouncing.
41%
Growth in Aftermarket Revenue
Easier access to parts, manuals, and service plans translates into more recurring revenue from existing customers and fewer lost opportunities.
29%
Better Win Rates on Strategic Deals
With AI-informed insights and content mapped to each stage of the buying journey, your team enters conversations earlier, better prepared, and more likely to win.

They Modernized Their Digital Experience, and It Transformed Their Industrial Pipeline.

Behind every win is a manufacturer that refused to keep selling like it’s still trade-show-only. These industrial leaders partnered with us to align their marketing, sales, and digital platforms, and the results speak for themselves.
See how heavy equipment and machinery brands turned complex catalogs and slow follow-ups into streamlined, revenue-generating experiences with CommerceShop.
“Our website used to be a static brochure. Now it’s a lead engine that routes RFQs to the right reps and dealers automatically.”
MW
Mark Waugh
VP of Sales
“Our dealers finally have the assets and tools they need in one place. We’ve seen faster responses and stronger territory performance.”
SM
Sam Mittons
Channel Marketing Manager
“CommerceShop helped us restructure our product catalog and filters. Engineers can now find the right machine in minutes, not calls.”
DH
Daniel Hose
Product Manager
“After revamping our parts and service journeys, we’ve seen a significant increase in repeat business from existing customers.”
LV
Laura Viena
Aftermarket Head
“We now use AI to prioritize leads and guide our follow-up. The sales team trusts the data because it reflects how our customers actually buy.”
JM
Jamie Horn
Director of Marketing

Your Machines Move the World. Let’s Make Your Pipeline Match That Power.

From low-visibility websites to slow RFQ follow-ups, we help heavy equipment and industrial machinery brands modernize their digital experience, generate better leads, and support dealers and customers more effectively. Share your biggest growth challenge, and we’ll map out a custom plan in a free 1:1 consult.