30-Min. Free Consultation With Experts Behind $1B+ in Ecommerce Sales

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• Dave Watson, Ph.D.
  Director, Digital Marketing

Dave specializes in SEO, AEO, PPC, Google Shopping Ads, Email Marketing, and Social Media Growth — helping eCommerce brands build full-funnel strategies that drive sustainable, repeatable growth.

BFCM Focus:

Boosting visibility, conversions, and retention through AEO-driven SEO, high-ROI ads, and holiday email + social campaigns.

Quote:

“The brands that win BFCM appear first in search, convert faster, and stay top of mind.”

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• Ed Keibler
  Vice President, CRO Strategy

Ed has a track record of delivering quick conversion lifts for ecommerce brands through checkout fixes, cart recovery, and user journey optimization. His approach turns hidden friction points into immediate revenue gains.

Having guided hundreds of CRO audits, Ed knows exactly where holiday sales are lost — and how to win them back before peak traffic hits.

BFCM Focus:

Helping brands unlock fast wins by reducing drop-offs, streamlining checkout, and recovering abandoned carts

Quote:

“Most stores lose 15–20% of sales to friction. My job is to fix that before Black Friday.”

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• Shawn Post
  Senior Consultant, AI & Personalization

Shawn specializes in bringing AI-driven personalization, smart search, and merchandising automation to ecommerce brands. He has guided businesses through AI adoption and integrations that increase conversions and customer loyalty.

He’s recognized for helping brands unlock the next wave of growth through intelligent automation.

BFCM Focus:

Advising brands on AI-powered search, personalization, and merchandising to capture more holiday revenue.

Quote:

“AI isn’t hype — it’s the lever that makes every visitor more valuable.”