CRO differs from SEO, PPC, and other digital marketing efforts in the following ways:
SEO (Search Engine Optimization) focuses on improving your website's visibility in search engine results pages (SERPs). This helps you attract more visitors to your website, but it does not guarantee that they will take any desired action.
PPC (Pay-Per-Click) advertising allows you to display your ads at the top of SERPs for specific keywords. When someone clicks on your ad, you pay a fee. PPC can be a very effective way to drive traffic to your website, but it can also be expensive.
Other digital marketing efforts, such as social media marketing and email marketing, can also be used to drive traffic to your website. However, these efforts do not guarantee that visitors will take any desired action once they arrive on your site.