When should conversion rate optimization be introduced during a website redesign?
It’s best to involve conversion rate optimization from the very beginning of a site redesign. This ensures key data and behavior insights shape your wireframes, UX, and content—rather than being retrofitted after launch.
Will conversion optimization testing harm SEO?
No. When set up correctly, CRO testing has no negative impact on SEO. We use best practices like canonical tags and proper indexing rules to ensure your A/B or multivariate tests remain search-friendly.
How many visits are needed to reach statistical significance in a test?
Typically, you need at least 1,000–5,000 visits per variation, depending on your current conversion rate and the uplift you’re testing for. Lower traffic just means longer test durations.
Do you have CRO case studies that show significant ROI?
Absolutely. Our conversion rate optimization services have improved conversion rates by 30% or more across industries. We’re happy to share case studies of conversion optimization services relevant to your business type during your strategy call.
How much monthly traffic is needed for A/B or multivariate testing?
A/B testing works with as few as 5,000 monthly visitors. Multivariate testing, which involves multiple variables, usually requires 20,000+ visitors for accurate results.
How should CRO strategy differ for enterprise websites vs small business sites?
Enterprise sites often require stakeholder alignment, layered testing protocols, and complex funnel optimization. Small business CRO focuses on quick wins, simplified UX fixes, and cost-effective testing.
What are some lesser-known facts about conversion rate optimization services?
Many assume CRO is just A/B testing. In reality, it includes behavioral analytics, UX fixes, customer psychology, and iterative improvement over time—not just single-test wins.
What are effective ways to improve conversion rate optimization on your website?
Start by improving mobile responsiveness, simplifying checkout, reducing load time, and writing clear CTAs. Then, run tests based on heatmaps, scroll data, and bounce points.
What are the top 10 questions small businesses should ask a CRO company?
Ask about pricing, testing tools, case studies, test durations, ownership of data, post-test implementation, mobile UX support, integrations, ROI metrics, and contract flexibility.
What is conversion rate optimization?
Conversion rate optimization (CRO) is the practice of increasing the percentage of website visitors who complete a desired action—like buying, signing up, or downloading—through structured testing and design improvements.
120-Point Comprehensive 
30% Average Increase 
$1+ Billion Revenue 
Customer journey mapping and segmentation
