Solution
To address the challenge, we implemented a multifaceted approach. Firstly, we introduced a transparent pricing structure by separating the base price and add-on costs, ensuring transparency and clarity for customers. Additionally, we enhanced the cart experience by relocating the cart summary to the top of the page, allowing users to instantly view the final cost upon landing on the cart page. Moreover, we boosted trust by incorporating more trust elements such as secure checkout badges and customer reviews and providing additional checkout process reminders.
