Client’s Profile:
Headquartered in Pompano Beach, Florida, Aquathin Corp is a privately held company established in the year 1980. The company holds a patent for its unique water treatment system which utilizes REVERSE OSMOSIS PLUS DEIONIZATION. Over the years, it had acquired seven patents, and it is an ISO Quality Management Systems Registered and Certified Company.
Background:
Every business needs a reliable and user-friendly website for marketing and advertising. Our client wanted their site to perform well to drive more traffic, engage prospects, generate leads, and re-engage existing customers. In their own words, “You are required to optimize every page of our website to become fully visible online.”
Our Key Findings:
A website’s performance and availability play a crucial role in generating revenue, organic traffic, conversions, retaining customers, and making them loyal. Search engines are using website response time as part of their search ranking algorithms. They also include website uptime in their search ranking.
Low Keywords:
Keywords have been the foundation of anything that has to do with Website Optimization, SEO Campaigns, and Content Marketing. Aquathin’s website was not keyword optimized, and thereby, it lacked the flavor to drive organic traffic which is the basic necessity of any given website.
On-page Issues:
Here are the on-page SEO issues that Aquathin was experiencing,
- H1 tag issues
- Title tag issues
- Meta descriptions
- Broken internal links
- Low text-to-HTML ratio
- Image Size
How We Solved The Client’s Problem:
Poor Keyword Optimization
Keywords have been the foundation of anything that has to do with Website Optimization, SEO Campaigns, and Content Marketing. Aquathin’s website was not keyword optimized, and thereby, it lacked the flavor to drive organic traffic, which is the basic necessity of any given website.
Fine-tuning Website Performance
SEO keywords are the keywords and phrases in the web content that facilitate somebody online to find a site through search engines. Therefore, we got our experts researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to Aquathin website. Our measures also included identifying and targeting a specific keyword phrase for each page on the site.
Fixing On-page Issues
The list was long, but we started working on fixing the issues that led to web pages getting removed from Google’s index. The approach helped the search engines crawl the Aquathin site and re-index its pages. In due course of time, the web pages began to rank.
Impact on Client’s Business:
Keyword optimization benefitted in driving qualified traffic to the website. They were able to connect directly with potential prospects to address their needs.
The website’s organic traffic from Jan to April 2019 was approximately 100 to 150 monthly visits.
We recorded a steady increase from June to September 2019 – 600 to 700 monthly visits
The page load speed increased after page optimizations were carried out.
The site score was now 80. It is predicted to improve in the coming months.
