Client’s Profile:
Southern Labware is a leading provider of laboratory supplies that has been serving the needs of laboratories of all types and sizes worldwide for over 20 years. Located in Cummings, GA, Southern Labware offers the best and original laboratory parts to its buyers.
They sell online and offer their laboratory supplies to scientists, research personnel, and research facilities. Southern Labware has been able to bridge the gaps that today’s scientists face: parts not stocked locally, finding local supplier and equipment, and most important – TIME.
Background:
The Southern Labware approached TheCommerceShop to migrate from Magento 1.7 to Magento 2. Over the years, the Southern Labware site had performed excellently on the Magento platform and recognizing the need to migrate the existing store from 1.7. Open Source edition to Magento 2, the team from Southern Labware approached us looking for Magento professionals.
The Challenge:
The latest Magento platform is not just an upgrade, but it comes packing new technologies and methodologies for delivering enhanced shopping and store experience. On the contrary, the transition from M1 to M2 is not an easy and trouble-free process. The migration process involves a lot of manual work that needs to be done by professionals who understand the entire migration process.
Southern Labware had clarity on what they craved for their future. They aimed to migrate to Magento 2 to suit the latest modular architecture to ensure faster add-to-cart server response time, end-to-end checkout time, and faster page load time. Our only challenge was in smoothly migrating their platform.
Our Findings & Recommendations:
- The client wanted to scale up.
- Retain all of their existing features and extensions from Magento 1.
- They had a large number of categories.
- Performance (SEO aspects)
Our Approach:
We prepared a whole list of things that can go from M1 to M2 and made sure we didn’t miss out on any:
- Name, SKU, Short Description, Full Description, Status, Manufacturer, Country of Manufacturer, Tax Class, Sort Order in the Category Product ID
- Price, Special Price, Special Price From-To Date, Group Price, Tier Price, MSRP
- URL, Meta Title, Meta Keywords, Meta Description
- Weight
- Related Products, Product Tags, Up-sells, Cross-sells
- Attributes: (Name, Values), Custom Options: (Drop-down, Radio Buttons, CheckBox, Multiple Select, Date, Text Field, Text Area, Time, Date & Time, File)
- Variants: (SKU, Weight, Attributes, Quantity, Images, Price, Special Price, Special Price From-To Date, Name, Tier Price, Group Price, MSRP)
- Base Image, Thumbnail Image, Additional Images
- Quantity, Stock Availability, Manage Stock, Backorder
Magento 1 to Magento 2 Migration Process
The key to a smooth migration from M1 to M2 lies in the perfect preparation. This approach helps in transferring everything without a loss of traffic or ranking. Besides migrating correctly, precautionary steps were taken to prevent redirect errors. With all the groundwork completed without any slag, we got ready to move to the next level.
We requested Southern Labware to provide inputs on design customizations that should be included in the migration and the functioning of the new site. Our experts devised a spreadsheet to map the old URLs to the new website. With all the other things taken care of, the migration completed smoothly.
Impact On Client’s Business:
Post-migration, Southern Labware did not experience any drop in traffic or conversions. There was almost no downtime. With near real-time indexing, advanced full-text search capabilities, and optimization for high-volume traffic, Magento 2 has benefitted a lot to the customers using the site.
Here are some of the astonishing results that we observed after migration:
- Increased Website Traffic by 115%
- Enhanced Conversion by 111%
- Boosted Sales by 120%
Conclusion:
As a result of the migration from M1 to M2, Southern Labware sports the latest and clean responsive design with a compelling new look and flow that provides optimal viewing and interaction experience across a wide range of devices. The client was super satisfied with the smooth migration and sent an appreciation email to the entire team.
Get a free online quote or request additional information to learn more about our Magento 1 to Magento 2 migration services.
