Client’s Profile:
For more than three decades, our client, a specialty clothing store from Parkston, South Dakota, had been offering the best of apparel to its customers. After going online, tradition and success continued as they provided the same to everyone, in fact, to a broader market in the US.
Today, all the customers, vendors, associates, and employees appreciate them for conducting business in a manner that is ethical, fair, and honest, both on and off the Internet.
Background:
The client’s store was running on Magento 1, and it served the business quite well for several years. However, it was time for them to migrate to a new platform as Magento1 was sunsetting. For startups and small businesses, Magento is a great platform but often can be an overkill for businesses with comparatively simple requirements.
The Challenge:
Migrating an online store to another platform is challenging. By migrating, our client was looking forward to improving the website speed, boost performance, and increase sales. They wanted a platform that would be more apt for their business requirements, and hence we suggested an alternative solution – BigCommerce.
Our Findings & Recommendations:
No hosting/maintenance fees
No business will choose over an existing platform just because it’s familiar in the circles. It’s a hosted platform, which means no more hosting and maintenance expenses or concerns.
Faster launch
BigCommerce shortens the go-to-market time compared to Magento. There are a lot of ready themes, apps, and more out of the box functionality to choose from. Besides, BigCommerce stores can be set-up quickly.
Lower cost
Magento is open-source, and its community version is free to download and use. But it is one of the most budget-consuming platforms because of its complexity and high development costs, and maintenance costs tend to be quite high as well.
Our Approach:
Typically Magento to BigCommerce migration involves the following things:
- The data (products, customers, orders, other content)
- Functionality
- Design (website look and feel)
- Performance (SEO aspects)
Our team had a little problem in the process when they identified that the client DNS registrar isn’t supporting the CNAME record for the root domain. However, they quickly addressed it with an alternative approach.
Magento to BigCommerce – Final Stage Of Checking
After the migration, we asked our client to run a thorough performance check on all the migrated data like products, customers, categories, orders, and other content that had moved to the new Bigcommerce store successfully.
Impact On Client’s Business:
Post-migration, we made use of the Google Pagespeed insight tool, which recorded a pretty decent speed of the new Bigcommerce website. Everything had migrated accurately; therefore, we conducted a training session for the team about BigCommerce use. Our client found the user interface easy to use and manage orders and website content.
Based on our inputs, the following metrics improved for our client:
- Website Speed increased by 112%
- Performance Boosted by 114%
- Increased Sales by 18%
Conclusion:
When your business requirements are quite simple, then your best choice is BigCommerce. Especially in a B2C environment, BigCommerce a reliable eCommerce platform when you are equally running on a limited budget plan for migration and support maintenance.
Get a free consultation on migration and other aspects. Contact us, and we would be happy to assist you!
