iPromo: Driving Growth Through Product Page Optimization: A 51.61% Increase in Add-to-Carts for iPromo

Industry

Industry

eCommerce

Platform

Platform

Magento

Service

Service

CRO

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The Result
51.6%

Increased Add-to-Carts

25%

Increased Return on Investment

2X

Increased Conversion Rate

Introduction

iPromo is a prominent online retailer specializing in promotional products and corporate gifts. With a wide range of offerings and a commitment to customer satisfaction, iPromo has established itself as a trusted partner for businesses seeking effective promotional solutions.

Driving E-commerce Growth

The Challenge

Despite experiencing high website traffic, iPromo struggled to convert visitors into customers at the crucial product page stage. The lackluster add-to-cart rate indicated a disconnect between the traffic generated and the actual purchase behavior, posing a significant challenge to their revenue growth objectives.

Solution

We overhauled iPromo’s product pages, focusing on user experience and action. This included redesigning navigation for ease, adding clear call-to-action buttons, and simplifying pathways to encourage cart additions. We also enhanced product content by optimizing descriptions, titles, and images to convey value effectively. Social proof elements like customer reviews and testimonials were integrated to build trust and credibility.

What Our Customers Say

‘’We’re thrilled to see a remarkable 51.61% increase in add-to-carts, reflecting the strategy’s effectiveness in driving customer engagement and conversions. The team’s expertise and dedication have exceeded our expectations, and we look forward to continuing our partnership for future success.”

Results Obtained

Implementing our Product Page Optimization strategy delivered remarkable results, exceeding iPromo’s expectations— a 51.61% Increase in Add-to-Carts. The optimized product pages generated a significant uplift in add-to-cart actions, reflecting a substantial improvement in user engagement and purchase intent. Additionally, our strategies reduced the cart abandonment rate by 20% and boosted the Average Order Value by 30%. The higher add-to-cart rate translated into improved conversion rates, with more visitors completing purchases and contributing to revenue growth.

MaxCommerce 2024
MaxCommerce 2024