Home World: Achieving a 40% Increase in Customer Retention

Industry

Industry

eCommerce

Platform

Platform

BigCommerce

Service

Service

BigCommerce Audit

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The Result

Sales Conversion Rate Increased by

60%

Website Load Time Reduced by

40%

Customer Repeat Purchase Rate Improved by

45%

Introduction

UrbanLane is a prominent online retailer specializing in fashion and accessories. Operating on the BigCommerce platform, they offer a wide range of trendy products and have a strong customer base. Despite their success, they were experiencing challenges that hindered their growth potential.

The Challenge

UrbanLane faced several critical issues affecting their website performance and overall sales:

➤ Declining sales conversions and revenue growth.

➤ Poor website speed and performance.

➤ Suboptimal user experience and navigation issues.

➤ Ineffective product presentation and descriptions.

➤ Low customer engagement and repeat purchases.

Solution

To address these challenges, we conducted a comprehensive BigCommerce audit and implemented a strategic transformation of their website. Here is the audit findings and our respective solution:

➤ Website Speed and Performance: We addressed slow loading times by optimizing images, reducing third-party scripts, and implementing lazy loading.

➤ User Experience and Navigation: We simplified the complicated navigation by streamlining the menu, introducing clear product categories, and adding a search function.

➤ Product Presentation: We standardized inconsistent product descriptions, enhanced low-quality images, and added videos where applicable.

➤ Customer Engagement: We addressed the low repeat purchase rate and limited feedback by launching a revamped loyalty program, personalized email marketing, and customer reviews and ratings.

What our Customers Say

“The Commerce Shop has been instrumental in transforming our BigCommerce store. The comprehensive audit and strategic improvements they implemented boosted our sales conversions by 60% and significantly enhanced our customer experience. Their expertise and dedication helped us in driving growth.”

– [ David Handby, Operations Head]

Results Obtained

The strategic implementation yielded remarkable enhancements in critical performance metrics within a span of six months. The Sales Conversion Rate experienced a remarkable surge of 60%, indicating a substantial increase in the number of visitors transitioning into actual purchases. Moreover, the Website Load Time witnessed a notable reduction of 40%, resulting in expedited page loads and an enhanced user experience. Additionally, the Customer Repeat Purchase Rate saw a commendable improvement of 45%, signifying elevated levels of customer satisfaction and loyalty.