Client’s Profile:
Best Vape Juice is a leading seller of vape juice and coils. They worked with TheCommerceShop to improve their overall marketing efforts. The client was looking for a digital partner who’d maintain their website, monitor key data and increase online visibility. Through our deep level of expertise and collaborative approach we were able to achieve exceptional outcomes.
Background:
Being an e-Commerce driven business, Best Cheap Vape was struggling to drive relevant traffic to their site and transform page views into purchases. Through our high-growth paid media and organic solutions we were able to optimize their website experience, increase ROAS, and create a long-term growth plan. We followed a full-funnel approach to help them see results in an accelerated time frame.
Our Approach:
- Gain an understanding of the client’s business by analyzing every facet of it and prioritize recommendations based on an impact/effort scale.
- Stabilize the website experience, draw traffic in key areas, and resolve conversion bottlenecks.
- Find a granular yet simple way to market to visitors at specific points in the sales funnel.
- Performed on-page and off-page SEO and identified problem areas for quick resolution.
How we achieved more conversions and cost-effectiveness
Our team of digital marketing and SEO experts came up with a two-pronged strategy to increase customer acquisition and brand awareness. By focusing on the low-hanging fruit first, we revamped the content of the page, improved the SEO process across the site, and increased traffic in key areas.
From optimizing their meta information to improving site authority through high-quality backlinks we were able to level up their online presence. We also focused on a broader brand initiative to build identity and draw in a continuous stream of visitors.
We created a strong business profile and shared it across high-authority sites. We analyzed Google Analytics to provide rich user insights and used that data to power our marketing campaigns.
Impact On Client’s Business:
- Our keyword optimization strategies helped drive relevant traffic to the site and improved brand visibility.
- The client was able to double their website traffic from 383 daily visitors to 758 visitors in less than a month.
- Their eCommerce conversion rate saw a 24% increase in a short span of time.
- The website started to perform and excel across all key performance indicators.
