The Role of Virtual Reality (VR) in eCommerce in 2021
Virtual Reality (VR) in eCommerce is the latest buzz word that’s going around like wildfire. However, if you are interested in developing VR eCommerce websites, have you ever thought is the technology worth investing in? This article covers the essentials you would like to know about virtual reality in eCommerce. Besides that, if you wish to learn about the virtual reality online shopping experience, you’ll find it here.
VR is becoming a part of the marketing plan and as it is considered a reliable marketing tool by many eCommerce sites. If you are an online retailer and haven’t implemented VR in your business, this is the right time to make the move.
Virtual Reality Store
Virtual Reality(VR) + eCommerce Store = Virtual Reality Store
Today, any online retailer can capitalize on the power of VR as a marketing tool to grow exponentially and make more profits. As a matter of fact, a lot of online retailers are using VR in their online store and are quite successful on a larger scale. If you plan to integrate your marketing strategies, then the content should go with Virtual Reality to become a driving force to generate more profits. On the flipside, you don’t have to spend time and money on branding as the VR would work its way for your brand’s popularity.
A few shoppers still prefer reading the product description and other essentials, while others prefer the touch and feel. But, these two aspects do not change the shoppers’ experience beyond a level; however, VR can redefine the shopping experience. It enables the shopping sites to create immersive experiences that re-enact the physical shopping journey from their chair’s comfort. Virtual Reality store is the future, and every online retailer should begin preparing for the VR revolution before they fall behind in the race.
Virtual Showrooms A Big Way To Offer Physical Settings
Customers have always preferred buying products from a physical store. This preference constitutes 85% of the buying lot. A virtual online store gives a shopping experience in a virtual mall with cardboard VR headsets and smartphones while making purchases in real-time.
Attract and Engage Customers For A Longer Duration
Online shopping sites have started to create a sense of boredom in regular online buyers. Often they skim through the traditional online shopping sites and look out for new ones. Other reasons for early shopping cart abandonment are high-pricing, navigation hiccups, and confusing website layout. With 360-degree video capabilities and interactive content, Virtual Reality addresses such challenges easily.
Competitive Advantages
Virtual Reality in eCommerce breaks all the barriers in reaching out to potential customers. Easily exhibit a product’s worth by showing rather than writing about it. This approach is super useful to pitch with complex products, particularly to someone who speaks a different language.
Immersive Experience
Smartphones enable users to take part in various actions at once. Text a friend, listen to music, scroll through your social media feed, and download a new app – all in a matter of seconds. Technically, it’s called Sensory Overload, wherein an individual can perform multiple activities simultaneously but experience only a fraction of a second in every activity.
However, unlike mobile experiences, virtual reality experiences are entirely immersive. The customer wouldn’t be able to switch from what they are currently engaged in. This keeps them focused on your products.
How To Get Started With Virtual Reality in eCommerce?
No wonder, Virtual Reality is winning more traction as a perfect marketing tool. At The Commerce Shop, we understand your requirements and to find ways so that you get the most out of VR as an eCommerce retailer.
We create a compelling story of your journey and products that appeal to your audience. Doing so will get them to engage with your brand emotionally. This allows you to connect with them on a much deeper level than giving your product the hard sell. Besides that, the VR would enable you to improve customer service, test new products in the market, and do much more.
Where Can Virtual Reality Be Implemented?
Wrapping Up
Virtual Reality in eCommerce is solving the fundamental challenge; thereby, recreating brick-and-mortar physical and emotional feeling online—cost-effective solutions such as Google Cardboard can turn smartphones into headsets. VR is anticipated to make more changes to eCommerce’s landscape in 2021. Are you ready to incorporate VR into your marketing strategy? Get in touch with us today.
