From Traffic to Sales: How to Make Your BigCommerce Store Convert Like Crazy

Let’s be real – getting visitors to your BigCommerce store is great, but if they’re not buying, what’s the point? You might as well be running a digital art gallery.

The good news? With the right SEO and marketing moves, you can turn those window-shoppers into paying customers. And no, you don’t need to be some tech wizard to make it happen.

In this post, I’ll walk you through:
✔ How to get your store ranking higher on Google (without the confusing jargon)
✔ Simple tweaks to turn more visitors into buyers
✔ The “secret sauce” keywords that help Google understand your products
✔ How to use content and ads without being pushy
✔ When to call in a BigCommerce developer (and when you can DIY)

No fluff, just stuff that actually works. Let’s get into it.

Why Bother With SEO and Marketing?

Imagine your online store is a physical shop on a busy street. SEO is like putting up a giant, flashing sign that says “WE’RE OPEN!” Marketing is what gets people to walk in instead of just glancing at your window display.

BigCommerce is already pretty good at the technical SEO stuff, but you still need to:

✅ Use the right words (so customers can actually find you)
✅ Make your product pages irresistible (good pics, clear descriptions)
✅ Speed things up (nobody waits for slow websites)
✅ Help customers trust you (reviews, easy checkout)
✅ Know when to hire a pro (some things are worth paying for)

Skip these, and you’re basically leaving cash on the table.

Step 1: Get Found on Google (Without Losing Your Mind)

1. Find Out What People Are Actually Searching For

Before you start tweaking your site, figure out what words real people use when they shop for your products. Try:

• Google’s free Keyword Planner (basic but useful)
• Just type your product into Google and see what pops up (seriously, it works)

Look for:

🔹 Words that mean someone’s ready to buy (“buy blue running shoes” beats “what are running shoes”)
🔹 Longer phrases (easier to rank for than single words)
🔹 Related terms (Google loves these – for “BigCommerce developer,” think “BigCommerce store setup” or “custom BigCommerce themes”)

2. Make Your Product Pages Google-Friendly

BigCommerce does a lot of this for you, but here’s where most stores mess up:

✔ Product titles – Keep them clear. “Men’s Blue Running Shoes – Lightweight & Cushioned” beats “Product #1234.”
✔ Descriptions – Write like you’re explaining to a friend, not a robot.
✔ Photos – Name your image files something sensible (blue-running-shoes.jpg) and add alt text.
✔ Links – Connect related products (helps Google and keeps shoppers browsing).

3. Don’t Ignore the Boring Tech Stuff

Google loves fast, mobile-friendly sites. BigCommerce handles most of this, but check:

• Your speed (Google’s PageSpeed Insights will tell you if you’re slow)
• How your site looks on phones (try it yourself)
• Structured data (sounds fancy, but plugins can handle it)

Pro tip: If your site feels sluggish, a developer can often speed it up without breaking the bank.

Step 2: Content That Actually Sells (Without the Sleaze)

Forget the “salesy” vibe. Good content answers questions and builds trust.

1. Blog Posts People Actually Want to Read

Write stuff your customers care about, like:

• “Best Running Shoes for Flat Feet” (helps buyers decide)
• “How to Clean Your Sneakers Without Ruining Them” (useful = shares)
• “BigCommerce vs. Shopify: Which is Right for You?“ (attracts business owners)

Secret weapon: Link to relevant products in your posts. It feels helpful, not pushy.

2. Videos and Real Photos

• Quick demo videos (show your product in action)
• Customer photos (real people = more trust)
• Behind-the-scenes stuff (makes your brand feel human)

3. Sprinkle Those Related Keywords Naturally

Google’s smarter than you think. For a post about “BigCommerce development,” work in phrases like:

• “custom BigCommerce themes”
• “how to migrate to BigCommerce”
• “hire a BigCommerce developer”

Just write normally – no keyword stuffing.

Step 3: Paid Ads That Don’t Waste Money

SEO takes time. Ads give you quick wins while you wait.

1. Google Shopping Ads

BigCommerce plays nice with Google. Show your products right in search results.

2. Retargeting (AKA “Hey, Remember Us?”)

Show ads to people who visited but didn’t buy. Creepy? Maybe. Effective? Definitely.

3. Work With Micro-Influencers

Find small creators in your niche. They’re cheaper than celebs and often more trusted.

Don’t have time? A good marketing agency can set this up for you.

Step 4: Stop Losing Sales at Checkout

Ever filled a cart then bailed? Here’s how to fix that:

1. Clear “Buy Now” Buttons

No tiny, hidden buttons. Make them obvious and use action words.

2. Guest Checkout Option

Forcing account creation kills sales. Let people check out as guests.

3. Show Shipping Costs Early

Nothing’s worse than surprise fees at checkout. Be upfront.

Advanced move: A developer can customize your checkout to reduce drop-offs.

Wrapping Up: Stop Guessing, Start Selling

BigCommerce gives you the tools, but you’ve got to use them right:

✅ Get found (smart SEO beats guessing)
✅ Build trust (helpful content > hard sells)
✅ Speed up sales (ads + retargeting = faster results)
✅ Fix checkout headaches (small tweaks = big wins)
✅ Call in pros when needed (some things are worth outsourcing)

Start with one or two of these today. Your future self (and your bank account) will thank you.

Stuck? Hit reply – I’ve helped tons of stores figure this stuff out. No sales pitch, just real advice.

Quick Answers to Common Questions

Q: How soon will I see SEO results?
A: Give it 3-6 months. Ads work faster, but SEO’s the long game.

Q: Do I really need a blog?
A: Not “need,” but it helps with Google and builds trust. Start simple.

Q: When should I hire a developer?
A: If you’re messing with code more than twice a month, just hire someone.