5 Ways to Improve your Website’s Conversion Rate
Conversion rate optimization is a continuous process.
There’s always something you can do to improve your conversion rate and performance on your website.
Whether you have just launched your website or it has already been live for some time, there is always something to improve – the user experience, increasing the number of visitors who complete a desired action on your site, such as making an online purchase or filling out a contact form.
Once you understand what the process of conversion rate optimization entails and where its potential lies within your website, you can start thinking about how to implement improvements in order to achieve better results.
But how? Read on for some useful tips that will help you optimize your website and drive more users to take action.
Plan your optimization strategy
Before you dive into the specifics of each individual optimization, it is crucial that you have a plan of action to follow.
Let’s imagine that you’ve just launched your new eCommerce website. You’re eager to push it out there and see what happens.
But you’ve read about the importance of conversion rate optimization and want to make sure you don’t neglect it.
What do you do? Where do you start?
First, use a Conversion Rate Calculator and know where you stand. Learn how much you can boost your revenue through conversion rate optimization.
Second, create a comprehensive plan for your optimization strategy. This will help you stay organized and focused, and you’ll be able to execute your plan efficiently.
Make sure to include details such as when you want to implement each strategy and how long you want to track results before deciding whether or not they’re working.
This way, you’ll be able to see the full picture of what your site needs, what improvements you should make, and when you should implement them.
Run A/B tests
A/B tests are powerful tools that allow you to optimize your website and increase your conversion rates by trying out different variations of elements such as the design, the copy, or even the price, and seeing what works best.
You can run an A/B test on just about any element of your website, including the
- design
- logo
- call-to-action text
- images
- color scheme navigation
- layout
Regardless of what you’re testing, you want to make sure that the two variations are as similar as possible in order to avoid skewing the results.
Create a user-friendly navigation
A navigation that isn’t optimized can easily be one of the biggest conversion killers.
For instance, let’s say you want to increase the number of leads from your contact page.
The best way to do so would be to create a clear and concise contact page with a form that’s simple to fill out.
However, if your navigation menu is cluttered, confusing, or even non-existent, you’re likely to lose a lot of potential leads, since many users will simply give up and go away without even realizing that your contact form is there.
A cluttered or confusing navigation menu can really kill your conversion rates, so
- make sure to keep it simple and uncluttered,
- include a search bar, and
- make your site accessible to mobile users as well.
Think about your ad copy
One of the elements you’ll likely need to optimize if you’re running an online advertising campaign is the ad copy.
The ad copy is the short descriptive text that appears next to your advertisement when it shows up on a search engine or social media feed.
You need to make sure that your ad copy is compelling that it encourages people to click on it and visit your site.
However, you also need to make sure that it matches your brand and message, resonates with your target audience and encourages them to take action.
Don’t forget about the background and footer
Although less noticeable than the elements we previously discussed, the background and footer of your website are crucial conversion elements that need optimization as well.
Let’s start with the background.
You need to make sure that your background isn’t too bright, as this can cause it to look unprofessional and out-of-place.
The same goes for your footer.
Here, you want to make sure that you include elements such as a copyright notice, your terms and conditions, and a link to your privacy policy so that you stay within the law.
You also want to make sure that your footer doesn’t get in the way of your main content, which is why it’s often placed at the bottom of the page.
Bonus Tip: Make your buying process intuitive
There’s a good chance that you’re selling a product or service on your website, so one of the most important elements to optimize is the buying process.
You want to make sure that your buying process is as intuitive as possible in such a way that your visitors can easily go through it, purchase what they came to buy and leave. You can do this by,
- Clearly labeling different sections of your page
- Adding hover tips for anything that could be confusing
- Making sure that your checkout process is simple
Summing up
No matter what elements you decide to optimize, remember that all of them contribute to the user experience, which is what conversion rate optimization is all about.
You can optimize your site on many different levels, and there are many options to choose from, which is why it’s important to define your goals and choose the elements that would be most effective in helping you achieve them.
With a clear plan of action and a thorough understanding of what each element of your site needs to achieve, you can start implementing improvements and achieving better results.
Take up our FREE Conversion Rate Optimization Audit and unlock a world of opportunities for your business.
