5 Factors to Consider When Developing an eCommerce Theme for Your Business

Keeping the user experience in mind while creating an eCommerce theme is essential.

Successful online stores have both user-friendly and visually stunning websites, which makes them more appealing to customers.

An eCommerce website should be easy to understand and navigate for the users. The visual appeal and intuitive navigation will make visitors come back to your site again and again.

This can be a challenging task, but there are many eCommerce website builders and free themes available that ease the process of building an online store from scratch.

If you have no coding or design experience, these eCommerce website builders and themes are a great place to start. Or you can always hire eCommerce website developers.

However, if you do have some technical know-how, there are also premium eCommerce templates that you can use as the base for your new site.

Here are some factors you should consider when developing an eCommerce theme:

1. Make Your Audience Your Priority

When developing an eCommerce theme, the first step is to make your audience your priority. This will help you decide,

• What type of products to sell?
• What your pricing strategy will be?
• How will the site look and feel?

If you already have an existing brand and product line, you can use that as inspiration to create a site that resonates with your customers.

If you are creating a brand from scratch, you should do some research to find out what your customers are looking for.

You can do this by making surveys, hosting focus groups, or connecting with your audience on social media.

Knowing who your customers are will help you create a website they will enjoy using while shopping with your business.

2. Develop with User Experience in Mind

When developing an eCommerce theme, it is essential to develop with user experience in mind.

• You have to make all the elements such as the shopping cart, product pages, and checkout process as simple as possible.
• You should also try to eliminate any unnecessary clutter or steps in the process by integrating tools like a customer service platform.

Even the smallest details such as the way your cart appears, the way products are shown or the feel of the checkout process can make a big difference.

You can easily create a visually stunning and user-friendly eCommerce website by choosing an eCommerce theme that is designed with simplicity and usability in mind.

For example, if you want your site to stand out, you may want to include a large banner image at the top of your homepage. However, if you want to keep the focus on your products, you may want to remove this element from your homepage.

3. Use a Responsive Theme

Although most modern eCommerce themes are responsive, some may not be.

If you are using a responsive eCommerce theme, it will automatically adapt to the device that your users are using to view your site. This means that your website will be displayed in the way that is best for the device that is being used. It will help your site look consistent across all devices and browsers.

You can also use a responsive eCommerce theme to create a mobile-first website.

Mobile-first websites are completely designed keeping the mobile experience in mind. i.e, The eCommerce website has a minimal design and is easy to navigate on smaller screens. This is especially important because almost 40% of all eCommerce purchases are made using mobile devices.

4. Integrate a Customer service platform

If you are selling products online, you will likely encounter some issues with customers.

The best way to deal with these problems is by having a customer service platform integrated into your eCommerce site.

You can easily integrate a customer service platform into your eCommerce theme, which will allow you to solve customer issues in a timely manner. This can be done through simple chatbots or if you have a little bit of coding experience, you can create a more advanced system.

When choosing an eCommerce theme, look for one that has integrations for customer service tools like Zendesk, Sprout, or HelpScout. This will make it easy for you to create a consistent experience for your customers and avoid any issues that may arise through traditional channels.

5. Add Touch-Based Navigational Options

Some eCommerce themes include navigation options that are designed for touch-based devices such as smartphones and tablets. These options might include carousel slides or swipe-based sliders that allow users to quickly go through your site and find the information that they need.

These navigational options are helpful because they allow your potential customers to browse your products quickly and easily.

This will increase the amount of time spent on your site and make it much more likely that they will make a purchase.

If you do not find these types of navigational options in your eCommerce theme, you can always add them yourself. This can be done through the use of simple JavaScript or by using premium plugins.

Wrapping up

An eCommerce website is essential for any modern business that wants to succeed online.

Creating an online store can be challenging, but it can be even more difficult without the right eCommerce theme.

To create an eCommerce theme for your business, you need to make your audience your priority, develop with user experience in mind, use a responsive theme, integrate a customer service platform, and add touch-based navigational options.