10 Homepage Best Practices to Boost Your eCommerce Site’s UX

For an exceptional eCommerce user experience, everything needs to be perfect at every step in the buyer’s journey – from page visits to post-checkout experience.

An excellent UX experience has the power to convert even random browsers into paying customers.

Yes, It can make or break a sale. Don’t believe us? Check out the stats below.

• 35% of sales, roughly $1.4Trillion worth, is lost due to bad UX.
• 39% of customers stop engaging if images take too long to load.
• 88% aren’t likely to revisit the website after a bad experience.
• 40% leave the website if it takes more than 3 seconds to load.
• For every $1 invested, UX returns $100.

So, below are ten homepage best practices that can take your eCommerce site’s UX to the next level.

1. Have a clean & clear homepage:

The homepage is where maximum traffic lands. So, create the best impression possible with a straightforward & classic design.

• Have a stable color scheme
• Keep it minimal with HD images
• Have uncluttered with direct CTAs

2. Employ full-screen welcome mats

Stop & engage the significant traffic that leaves without any action.

Use a dynamic full-screen overlay to display products, sales, offers, and promotions or collect details using signup forms, newsletter subscriptions, ebook downloads & more.

3. Offer intutive navigation

More than 60% of purchases are planned. Customers don’t want to spend time scrolling or searching.

Intuitive navigation allows customers to take desired actions without confusion, friction, or unwanted interruptions.

• Keep homepage streamlined
• Have a clear navigational structure
• Use legible labels
• Map & identify user sticking points

4. Use search functionality & beneficial filters

Strong and functional internal search tools help users find the product they want on the homepage itself.

• Support typos in search queries
• Keep the search bar easily visible and accessible
• Show recommended or similar products
• Recommend dynamic search results

5. Have guest option

1 in 4 customers abandons the site when forced to register. So, don’t force users to register on your homepage. Wait till the checkout page or allow them to shop as guests. to eliminate unnecessary friction.

6. Include sale or special section

You have less than half a second to grab the attention of your users and let them decide whether to stay or not.

Thus, use your homepage’s first section to display your unique products and seductive offers for more traffic and stay time.

7. Craft mobile-friendly homepage

85% think mobile websites need to be far better than desktops as more than 60% of traffic comes from mobile devices.

Moreover, mobile users are 5X more likely to abandon the website if it isn’t optimized for mobile.

Thus, the homepage must be specific & suitable for mobile devices with the following.

• Sticky navigation bars
• Pop-ups suitable for mobile devices
• CTA button
• Click-to-scroll buttons
• Pinch-and-zoom features
• Utilize High-Quality Images

8. Use high quality images

High-quality eye-catching product images intrigue shoppers to explore more

• In-scale images.
• Real-time images
• Close-up pictures
• Multiple-angle product shots

The size of the image, its positioning on the homepage, and its background grab shoppers’ attention.

9. Optimize Website Speed

53% of shoppers leave the homepage if it doesn’t load in less than 3 seconds.

This depicts the importance of the page’s loading speed. Optimizing the site’s speed and performance can improve user experience and influence visitors to buy from your online store.

10. Display prominent CTAs

Call-to-action (CTA) is the key to conversions on your homepage. From directing shoppers to explore offers to directly making purchases on the homepage, CTAs are crucial.

Efficient use, proper design, color and placement of CTAs make the shopping experience seamless.

• Employ actionable texts.
• Make them prominent.
• Use them scarcely but effectively

Ecommerce homepage Best Practice

Make use of these eCommerce UX best practices to grow.

User experience (UX) design is the only way to create a long-lasting impression in your customer’s minds.

The more you make your customer’s journey simple, enjoyable and memorable, the more they tend to return and shop from your website.

From website speed, images, navigation, CTA buttons to mobile responsiveness, every element on your homepage moves customers a step closer to conversion.

Still need a personalized audit and assistance to improve your website’s UX? Talk to our experts today.